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vsHudl logo

1st Touch vs HudlHudl is built for the team. 1st Touch is built for you.

Hudl gives coaches the tools to film, tag and share. 1st Touch puts a trained analyst on your matches, live, and sends the answers to your phone.

Request an inviteSee pricing

Updated

1st Touch

Your personal match analyst. A trained analyst tags every action of your match live, and your stats, a clip of every action and a report land on your phone after full-time.

  • Human analyst, live
  • Every action clipped
  • Checked by a second person
  • Private by default
  • No filming needed

Choose 1st Touch when you want your own game analysed, live, whatever your club does with its video.

Hudl logo

Hudl

Video and analysis platform for teams, clubs and schools across many sports. Coaches capture or upload footage, tag it and share clips with the squad. Professional tiers add Hudl Instat and Wyscout data.

  • Team video library
  • Coach-led tagging
  • Highlight reels
  • Many sports

Choose Hudl if you are a coach or club that needs one video platform for the whole squad.

//First look

What you see when you land.

1sttouch.ai
The 1st Touch homepage
1st Touch, built for the player
Hudl homepage, captured 28 October 2026Visit hudl.com

//What decides it

Four things that matter to a player.

01

Live analysis

1st Touch
An analyst tags your match while it is played. Your stats are ready as the match ends, and on live plans the full analysis is with you within the hour.
Hudl
Analysis starts once footage is uploaded, by your coach or by Hudl's paid tagging service on its own timeline.
02

Accurate data

1st Touch
Every pass, duel and touch is tagged by a person who watched it happen, then checked by a second person before it reaches you.
Hudl
Only as good as whoever tagged the game: your coach, a teammate, or Hudl's tagging service.
03

Player first, not club

1st Touch
Bought by you and built around you. Your record stays yours when you change club, and nobody sees it unless you share it.
Hudl
Built around the team account. A player mostly sees what the coaches choose to share.
04

Vertical AI

1st Touch
Built for one sport and one player. Automation finds the broadcast and cuts every action into its own clip; a trained analyst makes every call about what you did.
Hudl
A broad platform for dozens of sports and every level, from school teams to the pros.

//Side by side

1st Touch vs Hudl, feature by feature

What it is1st TouchA personal match analyst for professional playersHudlVideo and analysis platform for teams
Built for1st TouchOne professional player at a timeHudlCoaches, analysts and clubs, across many sports
Who produces the data1st TouchA trained analyst, tagging every action by handHudlYour coach, or Hudl's tagging services at extra cost
When you get it1st TouchStats as the match ends; on live plans, the full analysis within the hourHudlAfter the match, once footage is uploaded and tagged
Video1st TouchA clip of every action you make, plus stories and highlightsHudlThe team's full-match library; clips the coaches share
Accuracy check1st TouchA second person checks every match before you see itHudlDepends on who tagged the match
Who sees your data1st TouchYou. Nothing goes to clubs, agents or scouts unless you send itHudlThe team's account; coaches control access
Filming and setup1st TouchNone. We find the broadcastHudlThe team films, or buys a Hudl camera
Price1st TouchFrom 70 € a matchHudlPer team, per year. US club soccer plans from $400
Hudl logo

Choose Hudl if

  • You coach and run video for a whole squad
  • Your club already pays for it and shares your clips
  • You need one platform across many teams or sports
  • You want to tag and edit footage yourself

Choose 1st Touch if

  • You want your own game analysed, not the team's
  • You want stats and clips minutes after the final whistle
  • Your club doesn't tag every match, or doesn't share it with you
  • You want a record that moves with you when you change club
  • You don't want to film or upload anything

//More comparisons

All comparisons

//vs Hudl

Questions, answered.

Something else? Write to us and a person replies.

  • Yes. Hudl is sold to teams, so a player sees what the coaches share. 1st Touch is sold to the player: a trained analyst tags every action of your match live, and your stats, clips and report arrive on your phone. Nothing goes to your club unless you send it.

  • Hudl prices per team, per year. Its US club soccer plans start at $400 per team per year, with higher tiers and paid tagging on top, and its professional products are quoted. 1st Touch prices per player and shows its prices: match packs from 70 € a match, or a membership for the whole season.

  • Yes. Plenty of clubs run Hudl for team review. 1st Touch sits beside it as your own analysis: your actions only, tagged live, kept in your account.

  • Request an invite. We check we can cover your league before you pay anything, and once you're in, your next match is analysed live.