Terms and Conditions
Last updated 31 August 2026
These are the rules for using 1st Touch — what we provide, how membership and billing work, and what each of us is responsible for. Every section has a plain-English summary in the green card beneath it; the formal wording is what legally applies.
- 01Who we are
- 02Eligibility and accounts
- 03What the Service provides
- 04Plans, billing and our payment provider
- 05Free trials
- 06Cancellation
- 07Acceptable use
- 08Touchy and AI-generated content
- 09Intellectual property
- 10Third-party services
- 11Availability and changes
- 12Disclaimers and liability
- 13Governing law and disputes
- 14Changes to these Terms
- 15Contact
01Who we are
1st Touch is a football performance-analysis service operated by First Touch SRL (“1st Touch”, “we”, “us”), a company registered in the Republic of Moldova under IDNO 1025600043867, with its registered office at Str. Sfântul Andrei 58, Chișinău, Republic of Moldova. Our Founder and CEO is Andrei Butnaraș.
These Terms and Conditions (the “Terms”) govern your use of the 1st Touch website at 1sttouch.ai, the 1st Touch web application, the 1st Touch mobile apps, and the analysis, reports and video delivered through them (together, the “Service”). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.
These Terms should be read alongside our Privacy Policy and our Refund Policy, which form part of your agreement with us.
In simple terms
1st Touch is run by a real registered company. Using the service means you accept these rules, plus the privacy and refund policies.
02Eligibility and accounts
The Service is invite-only and built for professional and semi- professional footballers. To hold an account you must be at least 16 years old and able to enter a binding contract. If you are under 18, you confirm that a parent or guardian has agreed to these Terms on your behalf.
You must give accurate account information and keep it current. Your account is personal to you: you may not share, sell, lend or transfer it, or let anyone else use your login. You are responsible for everything done through your account and for keeping your credentials secure. Tell us at support@1sttouch.ai as soon as you suspect unauthorised access.
In simple terms
You need an invite, and you need to be 16 or over. Your account is yours alone — don't share the login, and tell us fast if someone else gets in.
03What the Service provides
The Service may include, depending on your plan:
- Match analysis produced by our analysts from footage of matches you play in — events, statistics, heatmaps and written reports.
- Video clips and highlight reels drawn from that footage.
- Touchy, an AI assistant you can use by text or voice to ask questions about your own data.
- Optional integrations, such as syncing recovery and sleep metrics from a wearable you connect.
- Notifications when new analysis is ready.
Analysis depends on footage of the match being available to us at a usable quality. Where footage is missing, incomplete or unusable, we may deliver partial analysis or none for that match, and we will tell you when that happens.
The Service supports your development. It is not coaching, medical, scouting, legal or financial advice, and no outcome — selection, transfer, contract or performance — is promised or implied by it.
In simple terms
We analyse your matches and give you stats, video and reports. If there's no usable footage of a match, there may be no analysis of it. It's insight, not coaching or medical advice — and we can't promise it gets you a transfer.
04Plans, billing and our payment provider
Some memberships are arranged directly with your club or your 1st Touch analyst and billed outside the app. Where you buy a plan yourself, you buy it on the 1st Touch website — the mobile apps do not sell anything.
Our order process is conducted by our online reseller Paddle.com Market Ltd (“Paddle”). Paddle is the Merchant of Recordfor all our orders: Paddle is the seller on the transaction, handles the payment, and manages customer service enquiries and returns relating to billing. Your purchase is therefore also subject to Paddle’s own terms and privacy notice, available at paddle.com/legal/checkout-buyer-terms.
Prices are shown at checkout in your local currency where supported, and are exclusive of applicable sales tax or VAT unless stated. Paddle calculates, collects and remits any such tax, and issues your invoice or receipt.
Subscriptions renew automatically at the end of each billing period — monthly or annually, as chosen at checkout — at the then-current price for your plan, until cancelled. We will give you at least 30 days’ notice by email before any price increase takes effect on your subscription; if you do not accept it you may cancel before the change applies.
If a payment fails, Paddle will retry it and notify you. We may suspend or downgrade access if a subscription stays unpaid after those retries are exhausted.
In simple terms
Paddle sells and bills our plans, so your receipt comes from them and their terms apply too. Subscriptions renew on their own until you cancel, and we'll email you at least 30 days before any price rise.
05Free trials
Where we offer a free trial, the length and terms are stated when you sign up. Unless you cancel before the trial ends, the subscription starts automatically at the end of the trial and the first payment is taken then. You can cancel at any point during the trial from Settings, and you will not be charged.
Trials are limited to one per person and per payment method. We may withdraw or change a trial offer at any time for new sign-ups.
In simple terms
If you get a trial, it turns into a paid plan when it ends unless you cancel first — and cancelling during the trial costs nothing.
06Cancellation
You can cancel your subscription at any time from Settings → Subscription on the web app, or by emailing billing@1sttouch.ai. Cancellation stops the next renewal; it is not itself a refund request.
When you cancel, your plan stays active until the end of the period you have already paid for, and access ends then. Refunds are governed separately by our Refund Policy, which gives you a 14-day money-back guarantee on a first purchase.
We may suspend or end your access if you materially breach these Terms, if your club ends the arrangement covering your membership, or if we are required to by law. Where we end a paid subscription for a reason that is not your breach, we refund the unused part of the period you have paid for.
In simple terms
Cancel whenever you like in Settings — you keep access until the period you've paid for runs out. Refunds are a separate thing, covered on the refunds page.
07Acceptable use
You agree not to:
- Use the Service for anything other than your own performance analysis, or for any unlawful purpose.
- Access, or try to access, another user's account or data.
- Copy, redistribute, resell, publish or publicly broadcast match footage, clips or reports without our written permission.
- Reverse-engineer, decompile, scrape or build a competing product from the Service or its data.
- Interfere with the Service's operation or security, or place unreasonable load on it, including through automated access.
- Upload anything unlawful, defamatory, or infringing someone else's rights.
Match footage is licensed to us for the purpose of producing your analysis. Posting a clip publicly can breach the rights of the rightsholder as well as these Terms — where a clip is cleared for you to share, we say so in the app.
In simple terms
Use it for your own analysis, don't try to reach anyone else's data, and don't repost or resell match footage unless we've said that clip is yours to share.
08Touchy and AI-generated content
Touchy and parts of your reports are generated automatically by third-party AI models acting on our instructions. Automatically generated summaries, answers and suggestions can be incomplete, out of date or simply wrong. They are general guidance only, and are not coaching, medical, nutritional, legal or financial advice.
Do not rely on AI output for any decision about your health, training load, injury or contract without confirming it with a qualified professional. Do not enter information into Touchy that you would not want processed by our AI providers — our Privacy Policy explains how that processing works.
In simple terms
Touchy is AI. It gets things wrong sometimes. Never make a health, training or contract decision on its say-so alone.
09Intellectual property
The Service — its software, design, branding, analysis methodology and the reports, statistics and edited video we produce — belongs to 1st Touch or its licensors and is protected by law. We grant you a personal, non-exclusive, non-transferable, revocable licence to access and use the material delivered to your account, for your own professional purposes, for as long as your membership lasts.
You keep ownership of the information and content you provide. You grant us the licence we need to host, process and analyse it in order to run the Service and produce your analysis. We do not use your personal data to train third-party AI models.
If you believe something on the Service infringes your rights, email andrei@1sttouch.ai with the details and we will investigate.
In simple terms
The app and the analysis are ours; your own information stays yours. You get to use everything we deliver to you, but not to republish or resell it.
10Third-party services
The Service integrates with third parties — payment processing, wearable providers such as WHOOP, AI providers, video and data suppliers. Your use of those services is governed by their own terms and privacy notices, and we are not responsible for their content, availability or practices. Disconnecting an integration stops further data flowing between it and us.
In simple terms
Things like Paddle and WHOOP have their own terms, and those are between you and them.
11Availability and changes
We work to keep the Service running reliably, but we do not guarantee uninterrupted or error-free access, and we may suspend it for maintenance or for reasons outside our reasonable control. We may add, change or remove features as the product develops. If we make a change that materially reduces what a paid plan provides, we will notify you and you may cancel and claim a refund of the unused part of your current period.
In simple terms
The service can go down for maintenance and features will change. If we materially cut back what you're paying for, you can leave and get the unused part back.
12Disclaimers and liability
The Service is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we exclude all implied warranties.
Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited. Subject to that, we are not liable for indirect or consequential loss, or for loss of profit, opportunity, contract, selection or reputation. Our total liability to you for all claims arising in any 12-month period is limited to the amount you paid us for the Service in that period.
If you are a consumer, you keep all rights the law gives you in your country of residence, and nothing here takes them away.
In simple terms
We stand behind the service but can't be liable for things like a lost transfer or contract. Our liability is capped at what you paid us in the last year, and your statutory consumer rights are untouched.
13Governing law and disputes
These Terms and any dispute arising from them are governed by the laws of the Republic of Moldova, without regard to conflict-of-law rules, and are subject to the jurisdiction of the competent courts of Chișinău, Republic of Moldova.
1st Touch is established outside the European Union. If you are a consumer resident in the EEA, the United Kingdom or Switzerland, this choice of law does notdeprive you of the protection of the mandatory consumer law of the country you live in, and you may bring proceedings in your own local courts. EU and UK consumers can also use the European Commission’s online dispute resolution platform at ec.europa.eu/consumers/odr.
Please contact us first at support@1sttouch.ai — most issues are resolved quickly without formal proceedings. Billing disputes can also be raised directly with Paddle as merchant of record.
In simple terms
Disputes run under our home country's law, but if you're a consumer in the EU or UK you keep your local protections. Talk to us first — it's almost always faster.
14Changes to these Terms
We may update these Terms as the Service develops or the law changes. The date at the top of this page always shows the current version. For material changes we will give notice by email or in the app at least 30 days before they take effect for existing subscribers, and continuing to use the Service after that means you accept the revised Terms. If you do not accept them, you may cancel before they take effect.
In simple terms
If the rules change in a way that matters, we'll tell you 30 days ahead and you can leave before it kicks in.
15Contact
First Touch SRL
Str. Sfântul Andrei 58
Chișinău
Republic of Moldova
IDNO 1025600043867
Founder and CEO: Andrei Butnaraș
General and account support: support@1sttouch.ai
Billing and subscriptions: billing@1sttouch.ai
Legal notices: andrei@1sttouch.ai
We aim to answer every email within two business days.
In simple terms
Email us — support for anything general, billing for anything about money.